They Paid Extra for WooCommerce. It Isn't There.
WooCommerce integration was ticked on the $799 and $1,299 Etch plans, with no refunds. More than two years later, the pricing page says "not currently available".
Look at the slide. It’s the pricing for Etch for WordPress, or EtchWP, the WordPress builder plugin Kevin Geary pre-sold in September 2024.
WooCommerce integration is crossed out at $499 and ticked at $799 and $1,299. People handed over hundreds of dollars more, and this was part of what they were buying.
The pricing page archived on 5 September 2024 matches the slide. That page told buyers “You’re taking a risk on us”, and then it told them: “Etch pre-sales are under a strict no-refunds policy.”
Now look at the pricing page today. WooCommerce integration carries an asterisk, and the footnote says: “These features are not currently available, but are planned for the near future. Do not expect these features to be available right away.”
The near future. More than two years after he took the money.
What WooCommerce gets you in Etch
EtchWP’s docs never use the word WooCommerce. So I installed EtchWP alongside WooCommerce to see what you get.
The builder has no product, price, add-to-cart, cart or checkout element.
Open the Single Product template and you get three striped placeholders. Your gallery, your price and your add-to-cart button are in there somewhere, and you can’t edit them as elements.
EtchWP’s own WooCommerce code does one thing: it passes product gallery images to dynamic data. You can also reach raw fields like _price. That’s the integration.
Etch Studio is the same builder without WordPress. On a native WooCommerce integration, Studio’s FAQ only offers “We still have plans”.
My shop did load, but WooCommerce’s own templates did that. The same FAQ’s answer is that “there’s nothing stopping you” building a shop anyway, which is true of any WordPress builder. Nobody pays $799 for nothing stopping them.
The same FAQ says “Many Etch users have built fantastic, fully-featured e-commerce sites.” In September 2026, on Facebook, Geary said much the same, replying to a comment that read “It’s been two years now…”. Then he said why there are no shop elements:
“We just haven’t taken the time to build premade templates and components.” The templates and components are the shop elements. And on the promises, he wrote that companies “can’t just fulfill promises that were made in an era that no longer exists while they proceed to go bankrupt”.
In my view, that’s the founder telling you some of what you paid for isn’t coming.
And a former Etch engineer now sells WooCommerce functionality as an add-on, as etchwpstudio.com, an independent critical site not run by Etch, also says. He’s Woji Piskorz. Etch’s 2024 pre-sale team slide lists him as a developer, and a customer review on his pricing page thanks him for his Etch work “before and after leaving the team”.
And a discount on a marketplace that doesn’t exist
The same slide sold a discount too. Investor buyers, on the $799 plan, got 40% off the marketplace. Partner buyers, on the $1,299 plan, got 50%. The pre-sale FAQ didn’t hedge: “Etch will have a marketplace where third party developers can create add-ons for Etch.”
Go and look for it. The word “marketplace” isn’t on Etch’s home, features or pricing pages, or in the plugin. In June 2026, Geary was still talking about “a marketplace inside of Etch” as something coming, and he gave no date.
50% off nothing I can find.