Frames Said New Layouts Came 'Weekly in Most Cases'. Its Own Dates Show 22 Weeks in About 60.

Frames is a library of layouts from Kevin Geary’s company, Digital Gravy. The Frames pricing FAQ told you: “New frames are released weekly in most cases.”

Frames’ own dates show new layouts in 22 weeks out of about 60.

That’s the span between the first and last archive captures of the pricing page carrying that line. “In most cases” allows exceptions. On those dates, the exceptions outnumber the releases.

You were buying the additions as much as the library. A September 2025 capture shows a lifetime licence at $399, against a listed $599. The page now shows annual plans only, and the weekly line is gone.

Want to check the cadence yourself? That FAQ said a changelog let you “monitor progress”. The changelog says it “no longer lists new layouts”, and that note was already there in November 2024.

The dates are in an API

Frames’ public WordPress API puts a date on every layout. On 1 November it listed 376 in all, 238 of them from 2022 and 2023. Another 94 are from 2024. Only 13 are from 2025, four of them after 5 March. There was one in 2026 until 31 October. Then 30 arrived in a day, all from three designs.

None of that is weekly, in my view.

Five stages. No word on the fifth.

Page Building 101, or PB101, is Geary’s video course. The course page advertised five stages: Structure, Semantics, Selectors, Styling and Systems. It said “In just a few short weeks, you’ll learn” the framework, meaning those stages. It also said lessons were “released as they’re completed”. The page set no completion date and created no contract.

What came out was 49 free videos, starting on 5 January 2026.

The newest is S4:07 on container queries, from 14 April. The numbering suggests that’s lesson seven of the fourth stage. On 1 November I found nothing newer on Geary’s channel. I found no official pause and no revised schedule.

On 7 July, answering a viewer waiting for lessons, Geary said: “I’ll do a video about the PB 101 situation”. I couldn’t find one. In May he’d described “a dramatic shift” around March as AI changed how people worked.

The page’s old address returned a 404 on 1 November. It was last archived in September. The videos are still up.

“Learn it once”

Automatic.css, or ACSS, is a CSS framework from Digital Gravy. In January 2023 its site called it “The only framework that seamlessly transitions from builder to builder”. It also said: “Learn it once and use it wherever you need to.”

On 2 July 2025, Digital Gravy said version 4 would drop Cwicly, Oxygen 4.x and 6.x, Breakdance, GeneratePress and GenerateBlocks. ACSS had worked with all of those WordPress tools.

The docs now support Etch, Gutenberg and Bricks. Gutenberg is the WordPress block editor, and Bricks is another builder. ACSS 4.0.0 shipped on 11 August 2026, and builder workflow work now centres on Etch, the company’s own product, a builder for WordPress.

The company gave over a year’s notice and named “significant technical debt” as the reason. The old copy never guaranteed permanent integrations. You still have to choose.

Your agency standardised on Oxygen or Breakdance? You can stay on ACSS 3.x, with “critical bug fixes and security updates for the next 5 years” and no new features. You can move to version 4 without official support for your builder. Or you can change builder. Moving up isn’t simple either: version 4 “is not backward compatible”.

Your CSS output is portable. The integrations weren’t. “Learn it once” didn’t cover that.

A marketplace that doesn’t exist

In June 2026 Geary spoke of “a marketplace inside of Etch” as coming. It doesn’t exist. Don’t price it in.

None of this proves a breached licence term or customer losses. Frames told you weekly. PB101 told you weeks. If this company can’t show you a date, don’t pay for the thing.

Sources

Every source is linked inline.